Resume
Education
2023 - 2024
2017 - 2021
MBA in International Management
ESCP BUSINESS SCHOOL
Paris, London & Turin
Specialization in Luxury
BSc. in Int’l Business
NORTHEASTERN UNIVERSITY D’AMORE-McKIM SCHOOL OF BUSINESS, Boston MA.
Concentration in Marketing and Minor in Global Fashion Studies
Work
Experience
May' 24 - June' 24
Turin, Italy
Nov' 23 - Dec' 23
Paris, France
Jan' 23 - July' 23
Rome, Italy
Mar' 22 - Jan' 23
Boston, MA, USA
Feb' 21 - June' 21
Boston, MA, USA
July' 19 - Dec' 19
Boston, MA, USA
Consultant, RECARLO Company Consultancy Project
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Market Trend Analysis & Reporting: Successfully analyzed jewelry luxury market trends, producing detailed reports on consumer behavior trends and competitor’s flagship stores.
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Flagship Store Strategy Development: Developed a comprehensive strategy for Recarlo's first flagship store in Milan, identifying best practices and innovative approaches for an ideal customer journey.
Consultant, SCHNEIDER ELECTRIC Company Consultancy Project
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Strategy Implementation: Implemented strategies to increase data sharing on the EcoStruxure platform, enhancing partner, developer, and customer engagement.
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Growth & Engagement Planning: Developed comprehensive outreach plans to expand network and user base, significantly increasing platform interaction
Marketing Operations Coordinator, BRAMBLE LUXURY SUITES | CATTANEO s.r.l.
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Financial Operations: Oversaw financial operations at Bramble Luxury Suites, implementing budgeting and pricing strategies to boost customer satisfaction by +20% and drive increased bookings.
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Customer Acquisition: Implemented client perks to drive new marketing initiatives, resulting in a 40% increase (2 out of 5) in requests for tourism information, contributing to a boost in customer satisfaction.
Sales Development Rep., SYNOPSYS | SOFTWARE INTEGRITY GROUP
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Business Development: Working on inbound and outbound. Delivered 200 calls and 225 emails weekly, targeting new, current, past, and lost leads. Set clear client Objectives & Key Results (OKRs) to focus goal-setting processes.
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Commercial Results: Generated $800,000 in software security sales in 5 months setting 10 client meetings/week.
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Marketing Campaign Development & Implementation: Performed a campaign targeting CTOs, CISOs and CXOs of Crypto and Blockchain companies for application security maturity plan.
Data Analyst Experiential Events, DELL TECHNOLOGIES GLOBAL MARKETING TEAM, Boston MA
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Power BI Analysis: Leveraged Power BI to monitor and report metrics for LATAM, EMEA, APJ, NA for Dell Tech World.
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Event Planning & Execution: Supported the planning and execution of Dell Tech World event. 8 weeks prior to the event there were 4,292 registrations. 89% resulted from direct digital marketing.
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Event Administration: Managed 2672 ticket refunds for 2020 event cancellations to support CVENT.
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Strategic Research: Conducted market research on 30 events across a 6-month span, revealing crucial insights to refine strategies and maintain industry leadership.
Direct Mail Marketing Analyst, WAYFAIR LLC | B2B MARKETING ACQUISITION
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Sprint Planning: Applied Sprint planning methodologies to track the execution of multiple projects, while staying up to date with creative teams.
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Market Research & Analysis: Conducted market research and analysis for the unpaid ads channel.
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Strategic Campaign Asset Development: Developed assets and campaigns for strategic partnerships with stakeholders like Capital One, Zillow, USPS Informed Delivery, and Microsoft, diversifying target audience by 15%.
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Creative Assets: Generated 520,000 monthly creative assets, distributed to over 1 million recipients nationwide.
Specialist Additional Courses
& Certifications
Intro to Blockchain & Digital Currency / Decentralized Finance | UNIVERSITY OF NICOSIA MASTERS COURSES (INSTITUTE FOR THE FUTURE) – Passion for Cyrpto | Experience in crypto investing.
Certification in Build a Direct-To-Consumer Brand |
Business Of Fashion EDUCATION
Certification in Creation & Branding, Operations & Supply Chain | LVMH & THE LUXURY INDUSTRY
Certification in SEO & Digital Marketing | HUBSPOT
Skills & Expertise
LANGUAGES:
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Italian - Native | English - Fluent | Spanish - Fluent | French – B2
TECHNICAL PROFICIENCY
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Microsoft Word, Power Point, Excel | Adobe Creative Suite | Google Analytics | SquareSpace | WordPress | Salesforce | PaypalPowerBI | Bitly | HTML | Looker | SQL | HubSpot | GitHub | Confluence | ARC
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Strategic Planning & Implementation: Taking end-to-end ownership of data collection, market and competitor analysis through product and consumer journey mapping to the creation and implementation of creative strategy.
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Business Development & Digital Marketing: Extensive experience in both B2C & B2B business development and lead generation. Quick to take initiative and innovate data-led and creative solutions in response to rapidly changing contexts. Certified in SEO & Digital Marketing by Hubspot.
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Leadership: A confident leader. Adept at rapidly understanding complex luxury and technology landscapes, envisioning improved future scenarios, engaging the right people, and directing execution with excellence at pace.
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Virtual event planning & Strategy Execution: A responsible project manager, skilled at successfully executing virtual events, key trade initiatives, driving impactful and measurable results. Apt at maintaining strong relationships with customers, to enhance the effectiveness of commercial strategy execution.
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Data Reporting & Presentation to Improve Decision Making: A highly skilled reporter of analysis and conclusions, leveraging software packages to visualise data and create high impact presentations and design thinking to share information in the best ways to inform decision making and improved company action taking.
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Research & Analysis: Always combining a meticulous attention to detail and accuracy with a natural keen interest in mining data for insights and opportunities. Equally comfortable analyzing large data sets to solve specific problems or gathering of accurate qualitative data to inform competitive analysis and insight development.
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Communication & Interpersonal Skills: A thoughtful, concise, and clear communicator with proficiency in English, Italian, Spanish and French as well as bringing emotional intelligence and cultural sensitivity to communication.
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Teamwork & Team First Thinking: A natural team player and collaborative contributor to organizational objectives.
Extra Curricular Activities &
Personal Interests
Fashion & Luxury Goods (HBS Retail & Luxury Good Conference 2018, 2020)
Music & Film Culture
Web3, Crypto & Blockchain Technology (NFT Paris 2024)
Food & Hospitality (Family business: Restaurants, Hostel, Boutique Hotel)
Dancing – Contemporary Dance (5 years), Latin American ball room (5 years)
Sailing